If you're an affiliate marketer struggling with making a decent profit, then perhaps you should consider the other side of the coin: creating your own e-product.
Sure, it's a lot of research and hard work but if you come up with a half-decent product to market, not only will it be profitable but most likely others will market it as well. And that's where you can make a killing. Market places like Clickbank's Market Place are a great place to get free exposure for your products. On top of that, Clickbank can handle billing (both normal and recurring) for you. But that's only part of the puzzle.
Creating your own e-product entails a number of things, including:
- Research & Development
- Website Creation
Research & Development
Now in terms of research and development, it's important that you either choose a niche that you're passionate about or that you choose a niche that contains information you are privy to. Of course, it's possible to come up with good material for products you have no interest in, but if this is your first product it will come out much more smoothly if you put a little bit of love into it.
Good e-books shouldn't be too short that people feel cheated when they purchase it, but also it shouldn't be too long that your customers won't even finish reading it. The best e-books I've read have been concise and informative. After all, that's truly what we're after in e-books: the information. Don't be afraid to add visuals either. This ties directly into branding.
Coming up with the right "look" for your e-book shouldn't be something you do in ten minutes. Colors matter, fonts matter and composition matters. I don't recommend stealing a "look" from someone else's e-book, but definitely pay attention to the way successful e-books and their corresponding websites are colored, the way they lay their graphics out, what sorts of graphics they use and the way that they organize text around graphics. If you aren't a wizard with graphics, don't be bashful about paying someone else to come up with something stylish for you.
In order to come up with a nice e-book graphic like the one you see above, either download software or read my post on creating your own e-book cover.
The way your e-book looks will tie directly in with how your website looks.
If you aren't a web developer, your best bet is to pay someone to build you a decent site. Creating a small site (5 pages or less) should run you less than $150 if there's nothing special to it. The best part is, they'll have your existing branded e-book to base the design on. A good site will do a great job of getting people salivating for the information in the e-book, which means excellent sales text. Again, if you aren't the best with words, don't be afraid to outsource that department either.
As I stated previously, Clickbank will handle virtually any kind of billing you'd need as well as refunds and things of that nature. Paypal is also a solid option, but requires a bit more work on your part unless you want to shell out some decent money for a web developer to custom-create part of your website that interacts directly with Paypal. There are other decent payment gateways out there (2Checkout, for one), but I've used Clickbank's billing with absolutely zero issues. All they require is that you deliver a decent product and that you have a return policy (60 days). And part of the perk of being with Clickbank is the market place.
Here's the fun part. When you have your own e-product, not only can you market the hell out of it but so can affiliates. Clickbank in particular has an excellent tracking system for affiliates selling your e-product through their website. You don't even have to worry about your affiliates getting paid as Clickbank does it for you. And at this point you want to start focusing on getting affiliates to sell the product for you as that will only mean more money for you in the end.
Additionally, I recommend doing some heavy search engine optimization to guarantee more hits from search engines to your sales page.
This is not, in any way, a detailed guide to creating your own product. My motivation in creating this post was to illustrate how simple organization can yield great products that will most likely profit you many times over. For anyone struggling to market other people's products, I can tell you from experience that it's exponentially more thrilling to market your own products and even more so to see other people doing it for you.