Why It Pays To Be Fat


You are a marketer, a salesman. In the world of sales, those who know their product best usually know why other people want to buy it. They can easily relate to their customer base. It's a simple matter of sympathy that goes deeper than - I think this is how they might feel.

Chubs the hamster can probably whip up a pretty kick-ass sales page for dieting hamsters because he's been through the ups, the downs, the binges and crash diets. Now Christmas is in the air and Chubs can't help but indulge in some delicious holiday treats, but he can also use that shameful indulgence as fuel for the fire.

Put simply, in deference to you, Kent, it's like lasing a stick of dynamite1. Okay, maybe not like lasing a stick of dynamite but the point is that knowing is half the battle. Here's why:

  1. As previously stated, if you've been through it, you know it
  2. The emotions that go with it fuel your ambition to tell other people

As you might have guessed by now, I'm not targeting this directly at fat people. It applies to any person who has a characteristic that society deems "bad." People who have gone through the trauma of teenage acne, profuse sweating, hair loss, STDs, etc. have the kind of experience that goes a long way in selling other people. It's sad, but it's true.

However, what I've found to be even more valuable is actually having your own story -- preferably photo documented. You are the best person you could hire for this type of thing. For one thing, it's free and for another, you have no reason to lie. So if you're a little over weight (or even tremendously overweight), do yourself a favor and get yourself on the track to health and document the entire process. If you've got acne, stretch marks, baldness, whatever -- take some before, during and after pictures.

Shoot, you can even make a blog about it and people will eat it up (heh). Once you hit your goal, you've got a product with photos, a testimony and results. Now you're happy, more confident and you can better relate to your target audience.

And once you've got your product, if you want, you can go back to your old ways just like Chubs did. Poor bastard.

1. If you got this reference, you are bad ass.

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Affiliate Fitness – You Don’t Have To Be Fat

As I'm sure many of you have, I've had my fair share of weight gain since high school. In fact, I gained about 25lbs and a few weeks ago at 201lbs, I was starting to get too big for my shirts. It was depressing to say the least. It was a good wake-up call as I was determined not to succumb to the shame of buying bigger sizes in clothes. Basically all I do is sit and stare at a computer all day, first at work, then at home. I mean, my eyes should be turning into little square monitors by now. So I figured something had to be done.

The first thing I did was stop driving to work. I live about two miles from the university where I'm a web developer by day, so I decided to start taking a bicycle to work. It's sweaty business but I have a little Hawaiian Breeze fan that cools me right down. The side benefit to this is that I don't waste money on car repairs, fueling up or a parking permit.

Biking to work did help the weight a bit but I could tell it was going to be a slow process. Then my wife mentioned the Master Cleanse and after some research, I started that. No, I'm not trying to sell you on this and if you decide to try it, do so at your own risk. Now I won't go into detail but let's just say -- it's cleansing in the way that Mexican food is cleansing. I won't say it wasn't difficult to avoid eating but the choice I had was much simpler to stick to: eat or don't. So I did that for eight days and was able to lose 15lbs, of which I gained back 2lbs (water weight) after two weeks and have since lost. Currently, I weigh in at roughly 186lbs.

So the other day, my brother in law showed me a website called hundredpushups.com. Essentially, It's a six week program where you work your way up to doing 100 consecutive push-ups and it's free. I figured -- I'm no stranger to push-ups; I did them a lot when I was younger, so why not? So far, I've finished day one on Monday and I'll finish up day two today. And in case you're wondering, I was only able to do twenty push-ups for the initial test but I'm determined to get to the one-hundred mark.

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