You are a marketer, a salesman. In the world of sales, those who know their product best usually know why other people want to buy it. They can easily relate to their customer base. It's a simple matter of sympathy that goes deeper than - I think this is how they might feel.
Chubs the hamster can probably whip up a pretty kick-ass sales page for dieting hamsters because he's been through the ups, the downs, the binges and crash diets. Now Christmas is in the air and Chubs can't help but indulge in some delicious holiday treats, but he can also use that shameful indulgence as fuel for the fire.
Put simply, in deference to you, Kent, it's like lasing a stick of dynamite1. Okay, maybe not like lasing a stick of dynamite but the point is that knowing is half the battle. Here's why:
- As previously stated, if you've been through it, you know it
- The emotions that go with it fuel your ambition to tell other people
As you might have guessed by now, I'm not targeting this directly at fat people. It applies to any person who has a characteristic that society deems "bad." People who have gone through the trauma of teenage acne, profuse sweating, hair loss, STDs, etc. have the kind of experience that goes a long way in selling other people. It's sad, but it's true.
However, what I've found to be even more valuable is actually having your own story -- preferably photo documented. You are the best person you could hire for this type of thing. For one thing, it's free and for another, you have no reason to lie. So if you're a little over weight (or even tremendously overweight), do yourself a favor and get yourself on the track to health and document the entire process. If you've got acne, stretch marks, baldness, whatever -- take some before, during and after pictures.
Shoot, you can even make a blog about it and people will eat it up (heh). Once you hit your goal, you've got a product with photos, a testimony and results. Now you're happy, more confident and you can better relate to your target audience.
And once you've got your product, if you want, you can go back to your old ways just like Chubs did. Poor bastard.
1. If you got this reference, you are bad ass.