Getting Back into the Game

Hey guys,

It's been a while since I posted, I realize. As you probably imagined, I've been focusing on other things -- life, for example. Work, mainly. But just recently, I've had the chance to check up on my old flames. And by flames, of course, I mean my aging domains that I'm not doing anything with -- the ones I've decided to hold on to, anyway.

Checking up on my AdSense earnings the other day, I found out one of my sites was still earning money from the occasional click, even though I hadn't touched the site in literally years. That sparked my interest, because I thought of what that kind of site could do if I actually put effort into it.

Play it Again, Carl
The time for learning to play piano is meow.

As it turned out, the site was Piano By Heart and it's been silently ranking for all kinds of fun keywords behind my back! The nerve.

So being that the site was initially ported over to Drupal from a general static implementation, I thought it wise to move everything over to WordPress and get rid of the crappy marketing angle. Instead, I plan on making this site a full-fledged information site -- something actually useful to people (crazy idea for someone keen on Internet Marketing in general, right?).

I've already made an outline of posts that I'll be filling out this month. Luckily, my daughter has been learning to play piano for the past few years, so I have plenty of material to go off of. I figure if I can put out a couple posts per week, I'll do just fine with this site. I'm monetizing it with some out-of-the-way ads (AdSense up top and in the footer, some ClickBank ads in the sidebar) because I really would like to make this site into something useful -- a methodology I've planned on following after being burned by the Big G so many times in the past for grey hat activities.

Basically, I'm trying to focus on the kind of thing Matt Cutts would praise -- writing quality content for my readers, not for search engines. I'm still making sure things are in place for SEO, but Google and the other search giants are no longer my focus.

I just want to help people and get paid (at some point) in return.

I'll try to remember to come back and update you all on the way it's going, but I just wanted to let people know I've got the bug again. And I intend on staying bitten for a while.

It's good to be back!

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What Is A Zip Submit Offer?

Affiliate Questions

This question comes from one of our readers.

Dear Reader,

A Zip Submit offer is a lot like an Email Submit offer. In an Email Submit, visitors would submit their unique e-mail address for you to get the credit for the lead. However, with a Zip Submit, customers would simply need to enter their US Zip Code for your lead to qualify for credit.

That means offers like the ones discussed in this post would generate money based on a simple zip submission from a unique US-based IP address.

Zip submit offers are not very common, but networks like AzoogleAds and Neverblue do carry them.

Hope that clears things up.

Scott

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Dear AzoogleAds

Dear AzoogleAds,

You are a sexy network with brains to boot, but lately I've been craving something more. You see, while your affiliate managers, lead tracking and offers in general are second to none, there is something that is lacking: your interface.

I know, I know ... I said you were perfect just the way you are and asked you to never change, but I lied. I was just trying to get into your pants ... offers. Now that we've grown closer, I feel we can be more honest with each other. So here it is.

For starters, let's talk about your offer interface. I can sort by everything I don't care about, but what about the things I do care about?

AzoogleAds - Not Sortable

Look, if I'm mistaken, I'll gladly apologize but I don't think I'm out of line asking for three measly sorts on the things that matter most to me.

Next? Reports. You have so many amazing reports but to see them, I have to wait until they show up in my email-

Sub By Day Report

And what about your beautiful Toolbar? Once you started giving me the money, I was able to buy a fancy new Mac. Look at where that got me:

No Macs Allowed?

Requirements? Windows XP? Where's the love?

Look, no one is perfect. Not me. Not you. But let's get past this little bump. Relationships are about compromise. I'm ready, are you?

Sincerely yours,

Scott

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Incentaclick (CX Digital) Scrubbing Leads?

After talking with my buddy Will today, I was shocked to find out that he has alarming proof that Incentaclick was scrubbing leads shaving sales. If you weren't privvy to the commotion yesterday on WickedFire, check out his post here-

CX Digital... Massive Fraud?

It's a well known fact that affiliate networks scrub some leads here and there and as mysterious as their reasons seem, it's usually something logical (someone signed up twice, tracking was down temporarily, etc.).

But it's only when you can compare the same offer on another network (Will has now switched the same offer to eAdvertising) that you begin to see where lead scrubbing goes from slightly annoying to down-right damaging financially. And what's worse, CX Digital's own CEO apparently called Will and tried to smooth things over. Of course, Will blew him off stating something to the effect of "I said my piece. Read the forum post. I don't want to talk to you." and hung up.

And this isn't the first time people have reported being ripped off by CX Digital. Numerous other people responded to the thread with similar stories and it's certainly not the first thread on this topic.

To me, it's a huge red flag when the top dog of the company individually calls its affiliates to smooth things over when the company is obviously at fault. Sure, it would be great if my Gmail account got disabled and Eric Schmidt gave me a ring. But that's one thing, and this is definitely another.

So, CX Digital, what gives? Isn't it bad enough that we have trust issues with affiliate networks already? In order for our relationship to function properly, I have to be able to trust you to properly track sales, leads, and to not screw me out of money that is owed to me. Without that, I have to have faith that you'll just ... get around to it.

Well, I don't know about you fine readers, but I don't have that kind of time. This is pretty bad. I don't think I'll be using Incentaclick anytime soon. How about you?

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Case Study: $2673.60 in Zip Submits

As promised, I ran a one-month case study on a particular offer. In fact, it was this particular offer-

Consumer Incentive Promotions - $250 Grocery Gift Card - ZIP SUBMIT

This is offer #553 from NeverblueAds.

Here are the final stats for sales-

CPL: $1.20
Clicks: 9,689
Conversions: 2,228

Total Sales: $2,673.60

Advertising was done solely with Google AdWords on the content network to keep the study simple.

Here are the final stats for ads-

Starting bid: $0.50/click (Beginning of study)
Ending bid: $0.35/click (End of study)
Average CPC: $0.24 (Overall)
Average Ad Position: 3.3
Total Clicks: 7443
Total Impressions: 7,005,653
CTR: 0.11%

Total Spend: $1,758.60

And the ending total-

$2,673.60 - $1,758.60 = $915.00

And for the gritty details, here is the ad I ran:

Grocery Content Ad
Grocery Content Ad

As you can see, there's nothing amazing about the ad and the URL itself is a redirect. With a little updating, this ad can be improved significantly to increase the low CTR and increase the honesty factor of the ad (as it was slightly misleading).

Keywords: food stamp, food stamps, recipe, recipes

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The Content Network: Sure, Why Not?

I started affiliate marketing at the beginning of 2007 but it didn't really take off until I started pushing, as you might guess, ring tones. It took me from a few sales a day totaling about $50-60 on Clickbank to a couple hundred per day on Azoogle.

Starting ring tones wasn't my idea. It was my friend Paul's idea and one of the things he told me he'd done to be successful with ring tones was to stay away from the content network as the conversion rates were extremely low. At the time, I had very little experience so I wasn't about to test the waters against the good advice of an established marketer. Well, needless to say, I started to do very well and here I am.

But, what I've learned lately is that I should have taken the affiliate marketer philosophy a little more seriously. When we say split test everything, we mean split test everything. Everything you can, anyway. The content network (Google, Yahoo or otherwise) is definitely one of those things you should split test on every offer.

The stigma with content matching fall along the lines of:

  • Publishers trick users into clicking, which wastes your money
  • People aren't technically searching for something when they click, so they're theoretically less interested
  • It's difficult to track which keywords or sites convert using the content network

So it's not difficult to see why people would steer their campaigns away from content-based ads, but along with the bad, you should always consider the good:

  • The content network is cheaper to place ads on
  • You can use site-targeted ads right down to a specific ad placement, which also makes conversion tracking easier
  • You can use text, banners and more to advertise to people
  • Sometimes you'll receive a larger volume of traffic on the content network

Aside from the good and the bad, there's the reality of the situation. Until recently, I honestly hadn't even touched the content network. Crazy, I know. That was until I found out that the mega affiliates are doing tons of business there and preaching about how it's a terrible place to convert. A-ha! It was a classic "IIIIII'm dumb" moment but a welcomed one.

My advice to you is that you should take nothing for granted when it comes to your business. Split test the search network and the content network. Learn how to track specific sites/ads and you'll be fine. Also, check out Google Lady's post "Adwords Content Network Tip."

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Offer Vault: Compare Offers .. and Free!

Offer Vault

As of this morning, I received an email from the people at Affiliate Radar, announcing that Offer Vault is now free. Yeah, that's right. You can now cross-compare offers from multiple affiliate networks for free.

Here's the email they sent out:

Dear Scott Weaver,

After much heated debate between my partner, Raakesh, and I, we have
decided to allow free access to OfferVault.

In case you are not aware, OfferVault is a research tool for
affiliate marketers that contains a database of over 10,000 offers
from the top CPA and affiliate networks, updated daily.

You can sign-up at http://www.offervault.com

With this powerful tool you can:

Compare offers and payouts between networks

Research niches

Receive optional email alerts based on your own search criteria to
stay on top of new offers as they come out

Preview landing pages (this is huge!)

Quickly sign up for new networks

This tool was formerly available only as a component of our paid
membership site, Affiliate Radar. Now you have the opportunity to
access it free at www.offervault.com, so don't pass it up!

Get your free membership now at http://www.offervault.com

What does that mean for you? It means you no longer have to log into each different network to see where the highest payout is. What it also means is that yet again, I've increased your profit margin. But hey, that's what I'm here for.

Now you can see what networks are offering before you even bother signing up. Apparently, all that OfferVault is asking in return is that, much like on my blog, you sign up using their referral links to new networks you join.

Just this morning, I've found several higher paying offers than the ones I'm currently running and those are the default prices. Not even the negotiated prices.

If you're worried about a product monopoly (even though it's free), don't worry. I'm aware of another site that is whispered to have a similar product coming out soon.

For now, Offer Vault takes the cake as the cat's pajamas. Incidentally, if you want to go right to registration, click here.

You're welcome.

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Beginners Luck? Affiliate Marketing… Not Hard, Just Confusing.

Hi Everyone,

The name is William. I've known Scott for awhile now and I love his blog, so I thought I'd ask him to let me do a guest post because I used to own a blog long ago but sold it for quick cash. I've been trying to get my new blog set up but every coder I've tried to hire ran off and I've never heard from them again, so I miss writing to the masses.

Anyway, here's what I want to talk about today: with my recent success at Affiliate Marketing (which you can read about on the forums here "Killafawks Journey"), everyone was interested in how I did it and really how I started killing it over night.

Well, I'm going to tell you how I set up my campaigns and how I went about turning profits over night.

But first we've got to clear some things up...

Affiliate marketing is a tricky business and can be rough to break into but it's not impossible. If you're going to tell yourself that you can't do it then you probably shouldn't be in the field. I used to tell myself that affiliate marketing was too "big" for me and that it was already saturated. I blew it off for years and spent most of my time trying to make that next big hit website. While I read stories of people making $100, $500, $1000 a day doing affiliate marketing, in most cases within months, this amazed me. So of course I wanted to know how to do it.

I finally gave it a go and failed at it and lost a good $100 or so. I left affiliate marketing never giving it a second thought. I went back to Adsense and was fighting just to reach $10 a day. Still, people where showing up every day on forums like Digital Point and writing out their success stories all over the forum, and it wasn't long before I saw Scott's success story on there. Scott and I used to share website ideas and whatnot months before and to see Scott now take a huge step up the ladder with affiliate marketing really intrigued me. Scott was in a similar boat as me not to long ago trying to make money through Adsense and to sustain a suitable income online and now he's posting about making $1,000 a day with affiliate marketing. That just told me that this stuff is real and possible. I gave it a second chance and with the help of Scott starting me off on the right path I was on my way to where I am right now.

Anyway, I am carrying on way too long. The point is - we live in the technology age and since the internet is still young in terms of the possibilities it holds, RIGHT NOW is your only shot to make it big unless you plan on going to college for 4-6 years and trying to secure a high paying job cutting people open. Even then, some 17-18 year olds make more money than some of the best doctors in the world.

Let me repeat again - most likely, never again will you get an opportunity like the present to take a chance and make money from the internet. They may say the markets are saturated and from an online marketers view, some markets are. But not in terms of how many people are actually in them. Right now I would guess the number of online individual marketers is insanely low in terms of how much money can be made from it. The rest of the offline world thinks making money off the internet is a ridiculous idea; most still think it's either from porn or you've gotta own something like YouTube to make money. We are fine with that because there is more money than anyone could imagine and we don't need any more people trying to mine from the money pit. This is a once in a life time chance to make it big, GO FOR IT.

You can't do this half-assed. Dedicate yourself to it. Once you have gotten yourself motivated and dedicated to do this, hold to it. The money is real and the possibility of living in that dream house could be a couple days or months down the road. Not 4-6 years.

Let the Journey Begin

Once you are ready to start this exciting adventure, there are some things we are going to need to make you successful.

1. Website (in this post we will be using ringtones).
2. Affiliate Network (I suggest AzoogleAds or NeverblueAds).
3. Advertising Network (Google or Yahoo; I suggest Yahoo because of its ease of use and it's not as strict as Google).
4. Advertising Budget (I know everyone wants free free free. Sorry, no free lunches. You either fork up money to spend or you can sit at your computer desk for 5 hours a day writing articles to drive traffic to your website. Either way, time is money. Is your time justified by writing 10 articles a day to only get 1-2 sales a day or would you rather fork up $50 and make $100-150 back in 1-2 hours of setting up and testing?).

Now I am going to run through the steps one by one on how to get you up and running for Ringtones (which we will be covering in this topic, you can use the method for any niche just make sure you test).

1. Website / Domain - You're gonna want to register a domain at your favorite domain registry. We all know how to do this I hope but make sure when you register a domain to make it related to your niche. Since we're doing ring tones, do something with ringtones in the domain.

2. Affiliate Network - Azoogle has the best offers for ring tones and Neverblue has its own strong points. I suggest you sign up with both just so you can switch whenever you feel like it and test offers from both networks.

3./4. Advertising Networks / Advertising Budget - I suggest you set up a Yahoo Search Marketing account for this experiment. Go search online for the free $100 Yahoo voucher. There are higher ones I think but you might have to pay to buy those off of someone. I wouldn't suggest it because of the amount of scamming that goes around from this kind of thing. Just pay the 30$ sign up and get $130 in your account and move on to the next step.

Get Your Campaign Going

1. The first thing is to get your website content. What you're gonna want for this test is a Ringtone Carrier Page. You can either get one professionally designed for about $80 or make your own... or if you're feeling bastardly you can look at other landing pages and copy their templates from their own site and change it up enough to not seem obvious.

Once you've got your template set up, make sure you have buttons for all major carriers. Just look at other landing pages to get an idea of what the top carriers are and model it off that. Get everything set up and when your template is complete with buttons and everything is looking good, head over to your affiliate network (in this case, Azoogle).

2. Once you're in Azoogle, look up ring tones in the offers page. Now you will notice there are all kinds of offers for ringtones. Personally, I've had good success with Thumbplay and Dada Mobile. So go ahead and look up those offers and click "promote these offers by search," the little blue button on the bottom of the offer page.

*Important* This is one thing I overlooked when I first started: For most offers you will notice that they have more than just one landing page. I never noticed this since the landing page changer was a drop down menu and it's on the very bottom!

Also Remember that not every offer accepts all carriers. The top paying offers only accept the top tier carriers like Sprint, Verizon, T-Mobile, etc. So pick a high paying offer like Thumbplay for your top tier sites and Dada Mobile or another offer for your low tier offers.

Once you have looked through both offers' landing pages and you've got the two landing pages you want to use for your top tier and bottom tier, save the affiliate links and put them in their corresponding places in your landing page (Example: For the Sprint button, put the top tier offer jump link so when they click, they get sent to the top tier offer).

Once you have sorted out all the links to each button you can go ahead and close up your template and you're finished with it, unless you want to add some things to it like click tracking software (I'll cover this later on down the line).

(Optional) iFraming. Personally, I just started using this method not too long ago and it's shown some great results. iFraming will basically make it look as if the affiliate landing page is part of your site, which is great way to improve trust and conversions among visitors and it hides your affiliate link at the same time. I highly recommend it but iFraming doesn't work too well with a lot of offers, so test test test.

Here's some example code for iFrames:

<html><head>

<title>Sprint Ringtones - Step 1</title>

<script>window.status = ' ';</script></head>

<frameset rows="100%,*" frameborder="0" border="0">

<frame src="affiliate link" marginheight="0" marginwidth="0" scrolling="auto" noresize>

<frame src="UntitledFrame-2">

</frameset>

<noframes><p>Sorry, but it appears you are using a Web browser that does not support frames.<br></p></noframes>

</html>

Let's say your site is coolringtonesdude.com. Make a carrier for each sub page, like "Sprint, Verizon etc." so it will look like this: coolringtonesdude.com/sprint.html. In your button links, point your jump link to that page so when they land there you can put something like "Sprint Ringtones" as your title and if they see the address bar, it looks legit.

Do this for each carrier and watch your conversions increase!

3. Next let's get your Yahoo campaign going. First thing you're going to want to do is get some keywords for your campaign. Since we are doing ringtones, you want something related to ringtones.

Now for keywords. If you have a Wordze subscription that would be great but I actually like to use Google Keyword Tool more; it displays search volume along with advertiser volume.

For this experiment, we want ringtone-related keywords, but don't aim for the high volume ringtone keywords. They are way too saturated with other advertisers and it's very easy to lose money with them. Let's try getting keywords for popular artists and songs. Start typing artist names in and download the 150-keyword-return list and save the keywords. Get about 15-20 of these going. Now once you have 15-20 groups of different keyword groups for different artists or songs, we can set up the campaigns.

Go back to Yahoo and set up a campaign and ad groups within for each artist. Input the keywords and bid anywhere from 10-30 cents (whatever you feel safe with). For me, it's about 15-25 cents depending on the volume of the searches Yahoo predicts. If it's low, I'll bid higher to secure top position, so when ever it does get searched I can get top 3 spots. If it's a lot of clicks I can lower it and get a good amount of clicks still.

Once you have set up all your campaigns, talk to your affiliate manager over at Azoogle and go into your Yahoo account and get your tracking code. This is where my click tracking comes in handy. They can place the tracking code in the actual landing page you are sending people to so you can find out exactly what keyword was it that converted for you! This is all I use to track keywords.

Now that you got all your campaigns up and your landing page perfect, go pass some time, watch a movie or if it's late go to bed early and pray for good stats in the morning to look over.

4. The big day! When you wake up, it's always exciting to see where you are in your daily earnings. Here are things to look out for:

a. Total spending vs Earnings - If you're in the red, don't worry it's normal. Don't get mad and quit. Getting profit the very first day is pretty damn rare. If you're converting, that's the best thing you can hope for at this point. If you had your tracking code installed, check which keywords converted and write them down. Typically I will only let a keyword rack up to around the amount of a payout before I trash it. So if there are high volume keywords that haven't converted for one payout yet trash it and repeat step 3 (keyword part) again. The point here is to eliminate needless spending and get converting keywords.

b. Your Bounce Rate and eCPC - Look back at Scott's bidding calculator and find out what you should be bidding and go back and tune your campaigns to match it. Not exactly but roughly.

c. Delete the 100 or so keywords you know didn't convert well and add more keywords and repeat the process. You might be thinking: how am I going to get rich over night doing this? This is gonna take forever! Well, you aren't going to get rich over night and you won't get rich at all unless you do this, so no excuses. This is how people generate keyword lists that convert at 1:10 and they've got hundreds and thousands of them so do the math.

5. If you're a total control freak, you can even make sub pages for each keyword group with detailed content for each ad group. This is recommended to improve conversions. It can be tedious work but it could pay off in the end. It's worked so-so for me but I no longer do it. You should test it though as it's highly recommended but honestly I hate dealing with anything website-related so I tend to stay away from it.

6. Remember, try testing out new ads. Higher CTR is good because it means you get more clicks and if those clicks are converting keywords it's just more money every day. Never stop testing and this goes for your landing pages, too. Add some nice little tricks to your landing page, like putting high trusting logos with text related to your site on there, like a Forbes logo that says something like "ring tones are a new way to express yourself." People who will notice the logo will think your site is trustworthy and will feel safer putting in their cell numbers.

That's it.

Just test new keywords every day and delete ones that don't work and next thing you know, you've got 20-50 keywords in a week that convert and you're making 2-3X the money you put into it. It's really that simple. The same method can be applied to any niche. It's really all about a decent landing page and good converting keywords. Once you reach a certain point like $100 a day pure profit from ringtones, you can go into the dating market with the same approach and work till you get it right. Next thing you know, you've got ten offers that bring in $100 a day each and you're earning $1,000 a day profit.

What are you waiting for? Go test!

Hope you enjoyed the long article and I hope it helps everyone who's new and wants to get into the field.

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Get Started With CX Digital (Incentaclick)

Any affiliate marketer worth his (or her) salt knows that you have to run your affiliate marketing business LIKE A BUSINESS, and as such, you should do whatever you can to increase your overall revenue and even moreso, your profit margin. One thing you'll notice as you snuggle up to your affiliate managers is that they start to put pressure where they know it will hurt if you don't give in. If you are a push-over, they will take advantage. Rightly so, as they are extremely helpful in finding you great offers and getting you paid when you need to in order to grow your business and they are very aware of that fact. They are where they are, after all, for the same reason you are -- to make money.

Don't Get Screwed

With that in mind, you should know that it's good to be tight with your affiliate managers, but never to the point where it compromises your bottom line. That's why, as a general rule, you should always price shop for every offer you come across. Put simply, you should ask EACH affiliate manager you have what price they can give you and let other affiliate managers know, just so they have the opportunity for the business. Of course, there are some managers that won't play ball, but most will. It's just like buying a car -- you want the most bang without paying too much. Just remember, don't shit where you eat. Don't ever back stab your AM's and they will be good to you.

Incent-a-Click For The Win

Incentaclick

Firday, I was price shopping for a particular offer, and I happened to be reading UberAffiliate's post on CX Digital (formerly Incentaclick). So I decided to sign up and see what all the hubbub was over and I was happily surprised. Within the hour, I was given a confirmation call and not long after that, my new affiliate manager gave me a ring. All things considered, I was up and running within a couple of hours. I consider that a great turnaround.

Incentaclick Rewards

So check this out, not only do they have the nice 2% referral program that pays monthly, they also have a decent rewards program they call their Loyalty Program. Their loyalty program basically gives you a point for each dollar you earn and depending on how many points you earn, you qualify for certain tiers that will give you reward options. The tiers are as follows:

  1. Level One - (15,000 - 37,499 points) - When you reach this level, you can get moderately cool things like a Nintendo Gamecube or a $100 Gift Card to Amazon or Star Bucks.
  2. Level Two - (37,500 - 74,999 points) - At level two, the prizes take a step up. You can get things like a PSP or an Acer 19" LCD Monitor.
  3. Level Three - (75,000 - 149,999 points) - Level three gives you even cooler selections - Get a PS3, an XBOX 360 or a Weber Grill.
  4. Level Four - (150,000 - 299,999 points) - This is where it starts to get interesting. Choose from things like a MacBook, a Toshiba Laptop or a JVC 32" Flat Panel LCD TV.
  5. Level Five - (300,000+) - Get a 50" plasma, or a Bose Home Entertainment system, or a Panasonic Home Theater Proejctor.

Or, for any of the levels you reach, you can ask for objects of equal value. In other words, these guys are really cool. You get prizes for earning what you would otherwise earn elsewhere, but they obviously want you to do it with CX Digital.

Statistics

One thing that usually bugs me about affiliate sites is that they're slow to update their statistics. I value statistics that are at least updated every five minutes, but what I've noticed about CX Digital is that their stats are updated LIVE (or as close to live as possible). This is an incredible feature that I won't soon take for granted. I honestly hope they never get rid of this feature, whatever they do. They allow filtering on SubID's as well as several other options, like date and offer.

Charts & Graphs

Incentaclick Revenue Chart

This is a really cool feature that I wish more affiliate-based services would take advantage of. This is just one of two graphs they offer and this alone is awesome to see. It helps put things into perspective for you. I love this feature and I think overall, it speaks for itself. The screen cap is a picture of the offer I'm running with them and so far, I'm happy with the results.

Offers

CX Digital doesn't yet have tons of offers but they do have just enough to get you started and perhaps that's the beauty of the service. You can jump on the bandwagon before it gets a bit too saturated and I recommend that you do.

Payout Terms

Another strong point to CX Digital is its payout terms. They start out at biweekly (once every two weeks) and can be arranged differently from there, depending on what you and your affiliate manager agree on. I was told you I to do around $500-600/day in order to qualify for weekly payments, so it's not such a big deal. Based on my revenue so far (as you can see in the screen cap from the last three days), it won't be a problem with just one offer.

Overall

All in all, my experience with CX Digital has been nothing short of great so far. I like my affiliate manager and all the features I mention above are a breath of fresh air. I highly recommend them and if you're interested in trying them, please feel free to sign up through my referral link (here).

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