Acai Berry, Ringtones and The Rest
How are those fads treating you, anyway?
Lately, I've been hearing people complaining about the saturated markets for the hot sellers, the latest of which is the Acai Berry. The list is long and includes things like Ringtones, Acne cures, the Dating niche and any other fad market you can think of.
What's funny about this complaining is that there's nothing special about the Acai fad; it's really just another weight loss solution on a long list of "solutions." There will be another fad and another fad will come after that. Affiliates like you and I will flock to it and try to get a piece of the pie before the fad dries up and people will complain that the market is much too saturated.
To all you complainers, here's a little secret: no market is ever saturated, angles are.
What that means is that the only thing that gets too expensive to compete in is the actual advertising method used to sell product X. If that means PPC, that doesn't mean trying organic won't work. If that means organic is saturated, what about e-mail marketing? If e-mail is saturated, try Craigslist. If Craigslist is saturated, try classified ads in your local newspaper. If that's saturated, get creative. Not even I'm above taking my bike out at 2AM to post flyers. But then, that's the difference between wankers and the people actually making money: action.
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January 5th, 2009 at 2:30 pm
Good point. In the book, “22 Immutable Laws of Marketing”, law #2 – the law of the category states that if you can’t be first in a category, then create a new one. Using a different angle, as you mentioned above, parallels with that suggestion.
March 25th, 2009 at 4:34 pm
Great point! Usually when something is saturated, it’s because it’s working and making people money. We deal with this all the time outside affiliate marketing, with competitive business verticals in the consulting world. You have to become more efficient with PPC to increase your margins, as well as diversifying advertising sources to reduce your overall cost per acquisition.
If you client is in the business of selling email marketing software, you can’t just have them change their business when pay per click gets too expensive. You have to improve the overall performance of their marketing! This is how true internet marketing professionals operate. Applying the same rules to your affiliate campaigns can be extremely profitable.
November 21st, 2009 at 3:35 pm
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December 17th, 2009 at 10:20 am
Acai Berry is being praised for its array of health benefits. Experts believe the Acai Berry is one of the most nourishing natural foods on earth. It keeps us young, healthy, and feeling our best.But one thing i want to let you know that do stay away from
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