As promised, I ran a one-month case study on a particular offer. In fact, it was this particular offer-
This is offer #553 from NeverblueAds.
Here are the final stats for sales-
Total Sales: $2,673.60
Advertising was done solely with Google AdWords on the content network to keep the study simple.
Here are the final stats for ads-
Starting bid: $0.50/click (Beginning of study)
Ending bid: $0.35/click (End of study)
Average CPC: $0.24 (Overall)
Average Ad Position: 3.3
Total Clicks: 7443
Total Impressions: 7,005,653
Total Spend: $1,758.60
And the ending total-
$2,673.60 - $1,758.60 = $915.00
And for the gritty details, here is the ad I ran:
As you can see, there's nothing amazing about the ad and the URL itself is a redirect. With a little updating, this ad can be improved significantly to increase the low CTR and increase the honesty factor of the ad (as it was slightly misleading).
Keywords: food stamp, food stamps, recipe, recipes