If you hadn't guessed already, I like reading. I spend a good deal of time at Borders and Barnes & Noble just browsing through the Marketing, Business and Computer section (also known as the nerd section). While I was browsing through the Marketing section, I happened upon this little jewel by Anthony Borelli and Greg Holden called Affiliate Millions.

Much like the last book I reviewed, Moonlighting On The Internet, this book is all about Affiliate Marketing (as you might have guessed from the title). The major difference is that this book is completely geared toward the newbie. In fact, the authors divulge full knowledge about various campaigns, so much so that I'm going to try out a couple myself just to see how well they do. Hey-- you can never have enough nodding donkeys working for you, right?

The book starts out with the main author describing his average day where he rolls out of bed and checks stats (like any of us), only his best month so far has been around $250k. While this is a day in the life of Uber Affiliate, most of us are still amazed at anything close to $10k on a consistent daily basis.

From the beginning, affiliate marketing is defined and explained in detail. Then the author breaks down search marketing and why it's important (essentially the information you find at ATB but with pictures!). There are also chapters on what to look for in a product/offer you'd like to sell and how to research keywords for that product.

My favorite part of this book is the math section. The author busts out with several formulas for determining how profitable a campaign is based on actual numbers vs. estimations, which is what gets a lot of affiliate marketers in trouble when they're just starting out.

If you are new to affiliate marketing and you want to get a jump start on it, I highly recommend you buy a copy of this book and read it three times or more.

You'll be glad you did.

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This entry was posted on Monday, January 28th, 2008 at 7:04 pm and is filed under Affiliate Marketing, Good Reads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.