Google Adwords Ad Scheduling
Lately, I've been monitoring my campaigns rather closely. In fact, I've been doing updates on 30-minute intervals to check my spend/revenue (profit) throughout the day over a period of about a week. It's difficult to be robotic about it, but it's necessary if I want to maximize my profit.
What I've noticed is that (of course) some common hours of the day are much more profitable than others. In fact, I noticed something that I thought I noticed when I first got started with affiliate marketing- if I stop the campaign at a particular part of the day, I make more money overall.
Yup, that's right. Instead of letting my campaigns just run, I've learned to pause them at a particular point (when profit is highest). My partner practiced this for a long time when we were heavy into ring tones and kept telling me to do it, as he said it would increase my profits. Turns out, I should have listened back then as it makes more sense to me now that I'm dealing with more money.
So now that I'm essentially scheduling my campaign on and off periods, it makes perfect sense that I use tools available to me to do the scheduling for me. My poor partner had to do it manually, but that was when we were mainly using YSM for our affiliate adventures. Now that we're using Adwords, we've got the most beautiful tool in the world- Google Adwords Ad Scheduling (picture on the right).
If you'll take a second to look at the screen cap from a campaign I was testing it on, you can literally stop and start your campaign for every day based on specific times. It's simple yet elegant and so far, it's saved me a bundle.
What's more, you can set how MUCH of your budget you want to spend at a particular interval based on a percentage. Of course, when I have my campaigns on, I like them running at 100% but if you wanted to, you could completely maximize your revenue if you did enough testing.
I highly recommend this if you want to make the most of your affiliate marketing adventures. Hopefully Yahoo! will jump on the bandwagon soon and implement this feature, but until then, Google is your friend when it comes to scheduling.
Hope that helps,
Scott
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January 23rd, 2008 at 4:16 am
Interesting. I guess the scheduling depends on the offer but still did you find that on weekends and at night most offers don’t convert so good?
January 23rd, 2008 at 7:34 am
@Karolis: Actually, most of my offers work well SOME hours during the weekend. I just wanted to show you that you can turn whole days off. But my point was that you should test to see when the best times are for the most profit on various days.