While we're on the topic of books, I just wanted to point out yet another great read you should get your hands on. My brother-in-law gave it to me as a gift and I'm still in the middle of reading it, but what I've learned so far goes extremely well with affiliate marketing.

Regardless of the content, it's pretty sweet that the chapters are organized into alphabetical order. But the content itself is pretty tops, too. Each chapter is essentially a short, real-world example of why small is the new big. And by 'small', Godin is referring to acting small and the benefits that go along with doing so.

For instance, smaller companies can easily adapt to market fluctuations and put more TLC into their products than larger companies do. Larger companies are usually run by accountants who have a very myopic goal in mind: make money. Not that it's a horrible goal, but the way larger companies are forced to go about getting that money removes the detail and finesse that smaller companies can put into their products. I won't even go into customer support, but you get the picture.

I definitely recommend you read anything by Seth Godin. After this book, I'm going to read "The Dip." I hear it's pretty decent. Incidentally, if you want to learn more about Seth, you can read his blog here.

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This entry was posted on Monday, December 24th, 2007 at 12:33 am and is filed under Affiliate Marketing, Good Reads. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.