3 Things Affiliate Marketers Can Learn From The Sopranos
Tony Soprano is the classic definition of a businessman. He's got hundreds of connections, knows what's going on in his network at any given time, and is skilled at getting the information he wants-be it through bribes or the business side of a gun. As an affiliate, you can learn some great tips from Tony. Granted, you should be meddling in the "waste management" business or conduct business meetings in strip clubs, but the following tips will help you make more money and quality connections.
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Don't Be Afraid To Fail
You usually see Tony in action, be it beating some poor sap's brains out against a mailbox, disciplining his children, or going into new lines of business like restaurants. No matter what, he does not sit still. Even in a case where he is not sure, he takes a risk, which often turns out to be the right instinct. So, don't be afraid to take a risk. Ask questions, ask to review products, keep working at your blog, and eventually, your instincts will pay off and you'll start getting larger leads.
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Make Connections, Be Connected
Tony is well connected to the whereabouts of his henchmen and adversaries, keeping a step ahead and often taking calls at three a.m. and during times when he's with his multiple mistresses. While not recommended to keep your eyes peeled in the early hours of the morning, it is important to make any networking connections open because you never know where your next tip is coming from. Stay in chat rooms, on blogs, on RSS feeds, and through current affiliate deals with e-mail. Be prompt in your responses and join several social networks (but not too many, so that you remain credible.)
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Patience And Persistence
Tony did not become and remain a capo simply by making one lucky break. He is constantly working to stay on top, be it through monetary transaction or power plays between him and others who seek to overthrow him. While the affiliate world is not so brutal (we hope!), it is still important to keep at it. The more you keep blogging with consistency, the better you will get at it and the more readers you will get, resulting in a bigger audience and a better demand for your affiliate skills. The more your skills are in demand, the more your networks will take off.
Although you don't need to take your affiliate business to such extremes as Mafia wise-guys do, you can still learn valuable lessons from Tony Soprano.
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December 13th, 2007 at 10:59 am
Good points. People too often let the fear of failure keep them from starting.