Make sure to use every chance you get to affiliatize. Especially when it comes to your blog. A friend of mine runs the People You'll See In Hell blog, which features tons of interesting posts on the scum of the earth. Much like the evening news, this gets people thinking about their lives and how well they're actually protected from the crazies of the world.

So the only natural thing to do was to start placing related affiliated products that people would start looking for anyway, given the information on the site. His position might be unique in that he can put products related to self-protection on his site and get reasonably decent conversions (Internet Filters, LifeLock, etc.), but that shouldn't stop you from exploiting your niche to products that people would end up buying anyway or wouldn't know about buying otherwise.

For instance, if you run a blog on pets, there are tons of affiliate products you could start to use in your posts. Or perhaps you run a blog on hollywood gossip; for this, you could run hair and makeup ads for women as that would naturally be your target audience. Not to mention, if you run a blog that touches on student finance, there are tons of related offers you could squeeze into your posts.

The trick overall is blending. As you'll notice from the People You'll See In Hell blog, the affiliate products are well blended into the posts much in the fashion of the impulse buy sections at large stores. People get the instinct to self-preserve and bam! There's the product they're looking for.

What you don't want is over-saturation. If you hammer your reader with linked this, linked that and banners to boot, you're trying too hard. As always, you should be tasteful when inserting links and graphics into your blog, whether they be affiliatized or not.

Scott

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This entry was posted on Friday, December 7th, 2007 at 11:22 am and is filed under Affiliate Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.